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Schedule of Events | Pre Conference Workshops | Program Information | Hotel Information | Registration Information | Exhibition Information | Keynote Speakers

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Program Information*

Saturday, October 14, 2006; 9:00 am – 10:30 am
A Wellness Center For Your Physical Therapy Practice

Beginner

With 1 in 5 Americans diagnosed with cardiovascular disease and 60% of adult Americans not regularly physically active, physical therapists are in a perfect position to provide the solution. As exercise experts, it is time to address the fact that 300,000 deaths per year are directly attributable to being overweight. Our patients need a medically monitored exercise program where they feel safe and encouraged. Blood pressure, heart rate and the number of steps taken daily are just several examples of objective measurements that we as physical therapists can monitor and track regularly. Objective#1-Understanding Exercise and The Link to Wellness (includes the newest research in the health and fitness fields) Objective#2-How to Design and Develop Your Own Wellnes Center (A step by step guide from ordering equipment to a detailed cost break down) Objective#3-Marketing Your Wellness Center to Physicians and Your Community As insurance reimbursement continues to decrease and the medicare cap takes affect, developing your own wellness center creates a win-win situation for both you and your patient. You supplement your physical therapy practice with a monthly cash income and provide your patients with a healthier lifestyle. A perfect solution for everyone.

Holly Miller, MPT, COMT
Co-Owner of MasterCare Physical Therapy
MasterCare Physical Therapy, Active@AnyAge Lifestyle Center

Thursday, October 12, 2006; 11:00 am – 12:30 pm
Affecting Policy at State Level - PT Power

Intermediate

We propose a panel of representatives from three states to discuss how state private practice groups can represent and serve the unique state level business, regulatory and re-imbursement needs and interests of private practice clinics. The objective of the session will be to introduce and discuss three different models for a state private practice group, how each got its start, each model's organizational structure and cost and the types of services each provides to members. The Physical Therapy Association of Washington has formed a private practice "special interest group" that functions within the state APTA affiliate; in Oregon the private practice group, Oregon Physical Therapists in Independent Practice (OPTIP) is entirely separate from, but works in cooperation with, the state APTA affiliate; and in Alabama private practice clinics are represented separately in an
IPA managed by an association management company that also represents the Alabama chapter of the APTA. The Washington group is chaired by a PT; the Oregon group has an attorney as its executive director; and the
Alabama group is headed by an association manager who is not a PT or attorney. The three panels will each give an overview of his/her state private practice group and answer questions from the audience.

Shannon O'Kelley, PT
Chair
Private Practice Special Interest Group of PT Assoc. of Washington

Diana Godwin, Attorney at Law
Executive Director and Legal Counsel
Oregon Physical Therapists in Independent Practice

Jay Jones, CWCP
Southern Physical Rehab Network

Thursday, October 12; 11:00 am – 12:30 pm
How to Make a Profitable Splash with Aquatic Therapy

Intermediate

The benefits of incorporating aquatic based physical therapy in private practice. How to begin a successful aquatic program, including practical start-up ideas as well as clinical guidelines regarding treatment protocols and transitioning patients from water to land. How to market the benefits of aquatic therapy to physicians, patients, and other referral sources.

Kelly Eckols, MSPT
Owner
Premier Rehab

Thursday, October 12; 2:00 pm – 3:30 pm
Autonomy in Physical Therapy Practice

Intermediate

As leaders in the profession, private practitioners can be critical change agents to move our profession closer to Vision 2020 and truly promote all types of autonomy within our profession. Doctoral prepared PT graduates will soon become the majority of new graduates and now is the time to evaluate our practices for the future viability of private practice in our profession. Are our practices helping physical therapists accept the new role of a doctoring profession or are we merely attempting to fit the DPT prepared physical therapist into our current practice models that have previously been successful for so many years? This session will explore the value of combining DPT prepared graduates with private practice experience discuss academic and clinical practice disparities, and evaluate what we as private practitioners can do to effectively integrate the DPT new graduate into a profitable business model.


Barbara Tschoepe,
Director/Associate Professor
Department of Physical Tehrapy, Rueckert-Hartman School for Health Professions, Regis University

Ira Gorman, PT MSPH
Assistant Professor
Regis University

Kimberly K. Cleary, PT, PhD
Assistant Professor, Department of Physical Therapy
Eastern Washington University

Thursday, October 12; 2:00 pm – 3:30 pm
Business Benchmarking to Improve Your Practice

Intermediate

Evidence based practice is a key component of current physical therapy practice. Business benchmarking provides owners/managers with the key data they need to improve their practices from a business standpoint. I like to refer to it as industry specific evidence based business practice. In the current economic environment with reducing fees, rising labor, variable and fixed costs and increased competition it is critical that we develop improved business management skills. This is even more important as we move to more cash based practices. The goals of this presentation will be to discuss the purpose and use of business benchmarking. Discuss the limitations of benchmarking. Discuss how benchmarking can assist owner/managers and improve the profitability of practices. Review existing options for benchmarking and sample data including data from FY2005, and historical data over the last four years. Help owners/managers understand the importance of goals and standards in managing the business aspects of their practices. Discuss how to standardize data so we can compare apples to apples. Encourage owners/managers to develop evidence based standards and use them in managing their practices.

Chuck Felder, PT, SCS, ATC, CSCS, MBA
President
HCS Consulting, Inc.

Friday, October 13, 10:45 am – 12:15 pm
Building a High Impact Front Office

Intermediate

This session will identify all of the critical pieces and processes of a well oiled front office. Topics discussed with include: How to hire an effective and productive office staff. Understanding the importance of in-flow and out-flow processes. Utilizing front office staff as a key component in internal marketing. Creating policy that sticks.
Presentation Outline:

Patrick Kinzeler,
President
FOI Solution, LLC

Friday, October 13, 2006; 3:00 pm – 4:30 pm
Creating Independence II - Implementing the Principles in Your Practice

Intermediate

"Creating Independence..." to the next level. This session will cover each of the 3 principles outlined in the 2005 presentation with more depth giving each attendee the skills and resources needed to implement the 3 principles in thier respective practices. Specific steps and specific skills will be taught, demonstrated and then practiced by each attendee.

Jeffrey Hathaway, PT
Owner
PRO-Active Physical Therapy

Saturday, October 14; 9:00 am – 10:30 am
Emerging Policy Issues Impacting Practice, Payment, and Professionalism

Intermediate

This session will highlight emerging policy issues that are being considered by Congress and federal agencies to change the practice and payment of health care services. Pay for performance, electronic health records and submission, small business insurance reform, alternatives to the therapy cap that will provide increased utilization control in physical therapy, and direct access are all issues being debated on the national level that will have an impact on how you practice and are reimbursed for the services you deliver. This presentation will also discuss the policy objectives of the Association in this debate. This presentation will seek to highlight these emerging issues and provide an opportunity for participants to discuss how to advance physical therapy practice within this changing environment.

Justin Moore, PT, MPT
Director, Congressional Affairs
American Physical Therapy Association (APTA)

Friday, October 13; 10:45 am – 12:15 pm
Functional Screening: An Opportunity for New Business and Autonomous Practice

Intermediate

Functional Capacity Evaluations (FCEs) are generally viewed as 3-4 hour tests that are only applicable to workers' compensation-funded patients or disability claimants. In addition, these tests are often reserved for the "end of the road" patient who has not returned to work. By comparison, brief functional screening can be extremely useful in post-offer testing for job applicants, documenting progress in treatment, or making return to work decisions after an acute injury and can have applicability for patient populations other than worker's compensation. This presentation will show participants how functional capacity evaluations can be used to create brief post-offer and post-injury screens. These screens can be as short as 10 to 30 minutes and used to objectively document functional progress as a result of treatment. Having reliable and valid observation-based measures for a variety of diagnoses and patient populations brings a new level of objectivity to your documentation process and can improve reimbursement for your clinic. In addition, providing objective, observation-based screening is a means for differentiating your clinic's services, creating a new stream of revenue.

Deborah Lechner, PT, MS
Founder and President
ErgoScience, Inc.

Saturday, October 14; 9:00 am – 10:30 am
How to Become a Physician's Preferred Neuromusculoskeletal Practitioner

Advanced

There has been a recent trend for physicians to employ the use of alternative practitioners to serve their patients' neuromusculoskeletal needs. Similarly, more insurance companies are also providing benefits for the provision of neuromusculoskeletal care provided by alternative practitioners. This growing trend should serve as a caveat to physical therapists who could experience a lower share of the neuromusculoskeletal market and less recognition as the preferred practitioner for neuromusculoskeletal care. In this light, private practice physical therapists must understand physicians' referral perspectives and proven methods to educate physicians as to physical therapists' unique expertise within the realm of neuromusculskeletal care.

Thomas L. Sevier, MD, FACSM
Medical Director
Performance Dynamics, Inc.

Thursday, October 12; 2:00 pm – 4:00 pm – In-Depth Session
How to get paid: Reimbursement and Billing and Collections

Advanced

This session will present information on Staffing, Technology - Billing System; Verifying Benefits; Coding ICD-9 and CPT; Insurance billing issues; Timely submission of claims; Collections - Timely follow-up, denials, requests for more info; Staff training and Management's role - Leadership, managing staff, Trending, Reports - how to manage with reports, how to read and use your reports and the benefits of bringing billing and collections in-House.

This session will include a facilitated group discussion on reimbursement issues practices are facing, how they are dealing with them and how they deal with adjustment rates, etc.

Diane McCutcheon,
President
Diane McCutcheon Business Management Consulting Services, Inc.

Friday, October 13; 10:45 am – 12:15 pm
How to Succeed All on a Cash Basis

Intermediate

To nuts, bolts, and financial benefits of integrating full-spectrum wellness services into a traditional private practice setting. A detailed discussion of how to design space, schedule classes, and market complimentary services -- all on a cash basis. Analysis of financial benefits will also be included.

Jennifer Gamboa, DPT, OCS, MTC
President
Body Dynamics, Inc

Friday, October 13; 3:00 pm – 4:30 pm
Improve Your Business Bottom Line with Pilates and Other Fitness Formats

Intermediate

A successful private practice requires business smarts, creativity and a knack for marketing. In today's competitive environment, expanding your focus beyond traditional therapeutic care to offer specialty services that include Pilates, yoga and other fitness formats during and post rehabilitation can help to improve your business bottom line. In this session, learn how diversifying your services can extend your marketing initiatives. Our presenters will address program development and training strategies, how to differentiate yourself in the marketplace, and share revenue-building tips that include how to code for Pilates and yoga-based services.

Elizabeth Smith, PT/ATC-R
Physical Therapy Supervisor
Institute for Athletic Medicine

Friday, October 13; 10:45 am – 12:15 pm
Managing by the Numbers

Intermediate

Use statistics to manage productivity and profitability, calculating and benchmarking cancellations, therapist productivity, payment and cost per visit and others, review and assess your accounts receivable and the performance of your billing and collections functions whether you do it in-house or use an outsourced billing company, and how to find valuable information in physician referral report and treatment schedule.

John Wallace, PT, MS, OCS

Saturday, October 14; 9:00 am – 10:30 am
Practitioner Response to Payor Audit/Tools for an Effective Defense

Intermediate

The focus of this presentation is first, how to respond when a private practice or perhaps a rehab agency is either notified by an insurance carrier or Medicare of a proposed audit or an adverse audit result or the carrier or Medicare representative simply shows up at the door and wants to proceed with an audit of patient files. The presentation looks at the role of an attorney representing the practice, an expert consultant who may be engaged to assist the attorney and practice in responding to an audit result and evaluating the claim made by the payer. The presentation then focuses on the role of the investigator representative of the insurance company or Medicare in overseeing or coordinating the audit procedures, conducting an investigation where fraud may be suspected and working with the practice's attorney and expert in attempting to resolve the billing or reimbursement issues in question. The practitioners may gain valuable insight on how to deal with the audit process including how to prepare for it and gain insight on the methods and mindset of the investigative process particularly as to what is criminal versus civil activities.

Kent Culley, Healthcare Attorney
Shareholder
Tucker Arensberg, P.C.

Thomas Brennan, Jr., CIA, AHFI, CFE
Director, Special Investigator Unit
Highmark BCBS

Sandra McCuen, PT
Reimbursement Specialist
PPTA

Friday, October 13; 3:00 pm – 4:30 pm
Safeguarding Your Patients and Practice with Acceptable Medical Screening Guidelines

Intermediate

Until now, physical therapists have lacked widely accepted clinical and medical screening guidelines or decision rules that would decrease the use of unnecessary referrals and tests. The implementation of contemporary medical screening guidelines assures both patients and practitioners less risk without compromising patient care and thereby reducing costs to the health care system. This session will examine current evidence based guidelines and assure practitioners that they are following best practice rules and algorithms as related to difficult clinical decisions that physical therapists commonly confront in clinical practice.

Bob DuVall, PT, ATAC, OCS, FAAOMPT
Sports Medicine of Atlanta

Thursday, October 12; 2:00 pm – 3:30 pm
Staff Recruitment and Retention - Is More Money the Only Way?

Beginner

The session will explore the profiles of the expectation of boomers, X-er's and Y-er's and what this might mean to a practice owner in terms of implementing some non-financial rewards to facilitate recruitment and retention of both professional and support staff in each generation. The speaker will explore specific strategies for rewarding employees other than increasing salaries or profit sharing. Cementing people to your practice by including them in the defining of the mission and vision of the practice, setting specific targets for professional growth dovetailing these into the business goals of the practice, helping each individual gain professional value. How important are verbal recognitions, office celebrations, spa "treats" and professional autonomy, flexible scheduling, etc. Encourage sharing by participants also.

Fatima Hakeem, PT
Director/Owner
fatimahakeem.com

Thursday, October 12; 11:00 am – 12:30 pm
Starting A New Practice - What You Need to Know

Beginner

This presentation will cover Staffing - Hiring the right person(s); Office Space; Tools - billing system, office equipment, etc.; Billing - paper claims, electronic billing; Management Tools - reports, month end, staff meetings; Using outside services - training and development; Basic HR - legal compliance, handbook and personnel issues.

Ed Ramsey, PT
Owner
Ramsey Rehab Inc

Thursday, October 12; 2:00 pm – 4:00 pm In-Depth Session
Strengths, Weaknesses, Opportunities and Threats Outpatient Orthopedic Physical

Intermediate

In this era of competition and change in the delivery of healthcare services, there exists a need to determine a strategy for the positioning and advancement of outpatient orthopedic physical therapy. Analysis of the strengths, weaknesses, opportunities and threats (SWOT) facing a profession is a tool commonly used in forming a strategic plan necessary to most effectively move into the future. The SWOT analysis provides for an appreciation of both the internal and external forces affecting outpatient orthopedic physical therapy while assisting in the formation of a strategic plan for the subsequent advancement of the outpatient orthopedic physical therapist.


James Glinn, PT, DPT, OCS
President
San Luis Sports Therapy and Orthopedic Rehabilitation

Saturday, October 14; 9:00 am – 10:30 am
Technology and Your Physical Therapy Practice

Beginner

Integrating technology with medical records is a fast growing area in physical therapy. With the advent of electronic claims submissions the use of electronic medical records is quickly becoming the norm in many practices. This session will explore basic computer knowledge needed to set up a network system within the private practice and amongst several practice locations. Discussion concerning the basic requirements for a complaince acceptable software package will be discussed as well as a comparison of the features offered by current software providers.

Sandra Norby, PT
Owner
LeMars Physical Therapy

Friday, October 13; 3:00 pm – 4:30 pm
The Ins and Outs - Exiting your practice through partnerships

Advanced

Dreaming about retirement? Thinking about exiting your practice? Have you thought about selling part of your practice to a valued employee? OR are you thinking about starting a private practice? Maybe you are currently in a practice and would like to explore ownership.

Come to this session to learn from other's experiences! We will have a panel discussion and hear from several people who exited their practice in a variety of ways. This session will stimulate your succession plan and show you how to create a "Succession Plan of Honor". It will also give new practitioners some thoughts about merging into an existing practice.

Remember, it is never too early to create a succession plan. Doing so can be a strong factor in the growth and success of your private practice AND of the profession!

Peter Towne, PT

Friday, October 13; 3:00 pm – 4:30 pm
The Internet - Is Your Practice Using It for Business Growth?

Beginner

This session will help you understand how private practice owners can take advantage of the Internet for business growth, how to generate business with email, blogs, and interactive websites, how you can automate marketing, customer service, and patient education with the Internet. And, how to differentiate your practice, automate routine marketing tasks, and generate more business and awareness about physical therapy

David Straight, PT, MPT, OCS, CSCS
President
E-rehab, LLC

Friday, October 13; 3:00 pm – 4:30 pm
Using Evidence Based Practice to Enhance Your Business II: Diagnosis & Treatment of Cancer Treatment Related Musculskeletal Dysfunctions

Beginner

There are nearly 10 million cancer patients and survivors in the United States today. A significant majority of these will experience profound pain, musculoskeletal issues and functional loss that will extend far beyond the conclusion of their cancer treatment. More people being diagnosed with cancer combined with more aggresive cancer treatments has created a large and grossly under-served population of patients needing physical therapists familiar with the MSK and cardiorespiratory effects of cancer treatment and their physical therapy treatments. This session will 1) describe the musculoskeltal and cardiorespiratory effects of cancer surgery, chemotherapy, radiation and breast reconstruction, 2) discuss their physical therapy treatments and 3) examine the logistics of treating this population in the outpatient private practice setting.

Leslie Waltke, PT
Cancer Rehabilitaiton Coordinator
R3 Programs

Thursday, October 12; 11:00 am – 12:30 pm
What Do Insurance Companies Know About EBM and Does It Affect You?

Intermediate

This session will present information to facilitate private practitioners becoming more sensitive to the need to incorporate evidence into practice from a payment perspective.

John Childs, PhD
President
Evidence in Motion

Robert Wainner, PT, PhD, OCS, ECS, FAAompt
President
Texas Physical Therapy Specialists, P.C.

Larry Benz, DPT, MBA, ECS, OCS
President/CEO
Kentucky Orthopedic Rehab Team (KORT)

Thursday, October 12; 11:00 am – 12:30 pm
Why Developing Residency is Good Business

Intermediate

Learn about the process of developing clincial resdiencies from individuals who have guided their residency through the credentialing process. You will learn: why developing a residency is good business; what resources are needed, how to sell the residency idea to administrators, how to make a residency cost effective, and the nuts and bolts of preparing an application for APTA credentailing.

Rob Landel, DPT, OCS
Chair
APTA Residency/Fellowship

Friday, October 13, 2006; 10:45 am - 12:15 am
Using Evidence Based Practice to Enhance Your Business IV - Obesity/Cardiac

Intermediate

Learn how to manage the obese patient in your clinical setting. These patients pay cash, in full, and up front for effective services that they need and want, and that PT's in private practice are fully equipped to deal with.

Susan Deusinger

*The educational programming information included here is subject to change.

Important Information on Handouts

All session handouts for the PPS 2006 Annual Conference, in conjunction with the conference program information, will be available to download prior to the conference. Conference registrants are responsible for downloading the handouts and printing handouts in advance of the PPS 2005 Annual conference.

 

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