From luxury cars to exotic travel, naturopathic living, and fit moms, there are many types of lifestyle experts across the globe. These people, otherwise known as influencers, boast hundreds of thousands — sometimes millions — of followers on social media and YouTube. They’re often sought after as speakers because of public interest in their actual or self-proclaimed expertise in a certain area of life. Lifestyle experts have become known as those who can endorse or refute an idea or a product to cause a movement among people. Whether on the news or via social media they can begin a new trend by simply endorsing a new product, habit, or saying. Lifestyle experts, because of their influence, essentially become leaders once well-established.

Can physical therapists become lifestyle experts? Can we be considered a lifestyle expert as a part of our career path without diluting the core of the profession? Absolutely!

 

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