Sally Hogshead

Best-Selling Author, Fascinate: Your 7 Triggers to Persuasion and Captivation

Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion? In an engaging presentation filled of actionable takeaways, advertising icon Sally Hogshead has the answers


Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, partners and employees. Starting out as one of the most award-winning advertising writers in the country, she is today a world-renowned brand consultant and speaker. In her acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation, Hogshead brings a strategic marketing approach to the art of influence. Hogshead's research weaves together neurology, economics, history, biology and pop culture. Hogshead and her work have been featured in The New York Times and on the Today show, CBS, ABC and MSNBC. In 2013, HarperCollins published her book, How the World Sees You: From First Impressions to Lasting Value.