Are my patients having the best experience from the first point of contact to the last? Do we have a culture of customer service excellence? To create a great customer experience, clinic owners and those in leadership positions can follow a simple but effective map for success.Does everyone who works for you understand and believe in the vision and do they practice it daily? “We want to have great customer service” is fine as a slogan, but actually turning words into ethos starts with defining your vision. If you have several employees, come together and brainstorm to define your desired experience.