PT Awareness Calendar
Presented by the APTA Private Practice Marketing & PR committee, the PT Awareness Calendar is a free resource to help members develop and enhance their marketing campaigns while raising awareness towards a variety of health conditions (both big and small) and remind patients to be proactive and stay on top of their health. Throughout the calendar members can find idea prompts for blogs and social media pitches.
*Disclaimer: this not a comprehensive list. Please feel free to contact info@ppsapta.org with additions or corrections. That is how this calendar can grow and improve!
November 2023
Notable this Month #1:
Idea Prompts for blogs/social media/mainstream media pitches:
- How PTs can educate their diabetic patients on the importance of movement, and create home exercise programs for them.
- Healthy recipes, importance of a balanced diet. Have staff contribute their favorite healthy recipes for use in the company newsletter, website, and social.
- Conditions brought on by diabetes and how PT can help manage them.
Notable Week #1:
International stress awareness week: October 30-November 3, 2023
Idea Prompts for blogs/social media/mainstream media pitches:
- How movement and staying active can help you manage and reduce stress.
- Dangers of having too much stress on your body, physical and mental health.
- Hands on manual therapy can help relieve tension in the body.
Notable Days #1
National Diabetes Heart Connection Day – November 9
Idea Prompts for blogs/social media/mainstream media pitches:
- People with type 2 diabetes have more than two times the risk for developing heart disease.
- Two out of three deaths in people with type 2 diabetes are attributed to cardiovascular disease.
Notable Days #2
World Diabetes Day – November 14
Idea Prompts for blogs/social media/mainstream media pitches:
- Set up a reaction poll on social. True or false: type 2 diabetes can be prevented or delayed with lifestyle changes #WorldDiabetesDay #WDD (Another possibility is a multiple choice question like “Which of these is NOT a risk factor for type 2 diabetes”
- Online diabetes risk assessment: https://www.idf.org/type-2-diabetes-risk-assessment/
- Create bog posts that may include a Therapist Q&A: “How can diabetics benefit from physical therapy?” or 5 Tips for a Healthier Thanksgiving
- Pitch a story to your local media about The Role of Physical Therapists in Fighting the Type 2 Diabetes Epidemic (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7069691/)
Notable Days #3
National Take a Hike Day – November 17
Idea Prompts for blogs/social media/mainstream media pitches:
- Importance of movement and staying active
- What are your favorite places to hike?
- Foot and ankle care, preventing injuries while hiking