Impact

Marketing & Outreach
MARCH 2026 |
The Financial Management Issue | "River"

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Customer Service: The Bridge

Communication and connection are everything

BY Rachae’ Pearcy, MBA-HCA

A large bridge across a wide river

Imagine two riverbanks divided by a rapidly moving river. Your patient panel stands on one side; your business is on the other. The river represents everything that separates the patient from…

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