Impact

Editor’s Note
DECEMBER 2025 |
The Business Development Issue | "Plateau"

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Editor's Note

BY Liz Plowman, PT, DPT

APTA logo with the words "Inside APTA Private Practice"

Most people hear the word “plateau” and immediately think of something negative: stalled growth, loss of momentum, getting stuck.

Not me.

When I think of plateaus, I think of calm. Space to…

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