January Focus: Marketing

Beyond the Treatment Table: Marketing

Jan. 22 | 1–2 p.m. Eastern | 10–11 a.m. Pacific

Host: Stephanie Telibasa, PT, DPT

Guest: Karen Litzy, PT, DPT

January’s Marketing session of Beyond the Treatment Table features Karen Litzy, owner of a concierge practice in NYC that has been featured in magazines, podcasts, TV Newscasts, and websites including Women’s Running, Martha Stewart Living, Redbook, MedPage, CafeMom, and more. Karen is going to share how you can include media features as part of your marketing strategy to build authority in your niche, create backlinks to improve your website performance, and shape the public perception of physical therapy. Remember, this is a discussion not a webinar so try to show up live for the best experience!

Register Here Today! 

Partnering for Profit: Transform Your PT Practice Through Strategic Partnerships (Webinar Recording)

Presented By: Stephanie Weyrauch, PT, DPT and Karen Litzy, PT, DPT

This course was recorded live on June 24, 2025 

Course level: Intermediate

Want to grow your physical therapy practice without spending a fortune on marketing? Discover how strategic partnerships can become your most powerful tool for sustainable growth. In this interactive session, you'll learn proven strategies to build profitable alliances that consistently drive new referrals to your clinic.

Through an interactive case study and real-world examples, you'll gain practical insights that you can implement immediately in your practice. You'll also leave equipped with a ready-to-use template for pitching your ideal partner and strategies for nurturing and growing your partnerships.

Key takeaways:

• Find and approach ideal partners in your community
• Understand win-win partnership agreements that drive mutual growth
• Transform casual relationships into reliable revenue streams
• Develop sustainable growth strategies through strategic collaborations

This session is perfect for clinic owners who want to scale their practice and create lasting growth through powerful partnerships. Whether you're struggling to maintain a steady flow of referrals or looking to expand your practice's reach, this session will provide you with the tools and strategies needed to thrive in today's competitive healthcare landscape. Join us to unlock the collaborative advantage your practice needs and discover how strategic partnerships can become your secret weapon for success.

By the end of this webinar, participants will be able to:

1. Recognize the importance of partnerships for physical therapy practice growth.
2. Identify key strategies for creating partnerships using proven frameworks and templates.
3. Describe best practices for sustaining profitable partnerships.
4. Apply real-world examples of successful partnerships to your practice.

Register Here

Marketing Metrics That Matter: How to Track, Measure, and Optimize Your Practice Growth (On-Demand Recording)

Stop guessing if your marketing efforts are working. This 30-minute micro lab teaches private practice owners how to set up simple tracking systems, calculate true marketing ROI, and identify which strategies actually generate new patients vs. which ones just look busy. Learn the essential metrics that matter most for practice growth and get a ready-to-use measurement template.

Register Here

Marketing 101

Presented by: Lynn Steffes, PT, DPT, and Scott Wick

This course was recorded in 2015 | Free to APTA Private Practice Members!

 In this 5-part module, learn how to define your target audience and develop a brand promise that engages customers. Discover marketing best practices and tools to develop your marketing plan and accompanying budget.

• Module 1: Marketing, Planning & Budgeting 
• Module 2: Marketing, Planning, & Budgeting Process
• Module 3: Referral Source Marketing 
• Module 4: Internal Marketing to Grow Your Private Practice 
• Module 5: Consumer/Community Outreach & Marketing

Register Here

How-To Series Chapter 4: Marketing and Public Relations Essentials

Presented by: Lynn Steffes PT, DPT 

This course was recorded in June 2023.

Level: Multiple Levels 

This webinar is complementary to the “The How-To Manual” of the APTA Private Practice. This webinar focuses on Chapter 4: Marketing and Public Relations Essentials. Save & Bundle by purchasing all 12 chapters of the How-To Series here!

This course is based on marketing principles for PT Private Practices. It explores solidifying your practice’s mission, vision & unique sales proposition (USP).  With your USP as a starting point, we will explore how you can connect your practice with the needs of your community.  We will delve into the various marketing channels available to help you reach your targets.  Outlining specific strategies, including Internal Marketing and Customer Service, Social Media, Referral Relations, Community Marketing and Public Relations, Public Speaking, Business-to-Business Marketing, and Media Advertising.  Finally, we will provide guidance on how you can create a specific plan for implementation.

Upon completion of this course, you will be able to:

• Outline their practice’s Unique Sales Proposition
• List the top 5 Marketing targets.
• Define their practice’s customer service proposition
• List the Social Media platforms that match their target audiences
• Define the top 3 Marketing Channels and outline a plan

Register Here

APTA Private Practice produces several different resources for members to use to market their practices. Access and learn more about these resources on our Marketing Resources page.

Monthly Marketing Toolkit

Each month, APTA Private Practice releases a marketing toolkit to APTA Private Practice members which is made up of free, ready-to-share, professionally written content for marketing your physical therapy practice to your community.  

Marketing Video Clips 

We've curated a collection of professionally shot and edited video clips, available to section members for free. These clips are designed for PT business owners to repurpose as marketing materials, effectively attracting patients to their clinics. 

99 Marketing Ideas 

This series of video vignettes is crafted to ignite the marketing strategies of physical therapy practices. Gain valuable insights as real physical therapists share their top marketing practices with the industry.

We have a new format for 2026! Watch this video to learn more! 

Editor-in-Chief Liz Plowman wrote in her Letter from the Editor, 

"Welcome to 2026, a year where we explore the many landscapes that shape our businesses, our perspectives, and our profession. Each issue will spotlight a new theme—both visual and conceptual—starting right here in January with cityscapes. Cities represent opportunity, connection, and growth. And at Impact, we’re embracing that energy."

Features: 

• Feature #1 - Pound the Pavement or Order a Rideshare: Getting your practice where it needs to go
• Feature #2 - It Takes a Village: 5 low-cost ways to increase your community visibility
• Feature #3 - Stand out in the Crowd: What PTs can learn from other industries’ marketing secrets
• Feature #4 - New Years Resolution Get a Bad Rap: Here’s your journey to becoming a better leader this year 
• Member Perspective - Success and the City: Can you open your own practice and "have it all?" 
• Marketing & Outreach - Too Much Noise! Stop Wasting Time on the Wrong Social Media Platform
• On the Move -  Peer2Peer NetWorks: Strengthening Private Practice Through Connections