July Focus: Business Development
This month, we're all about business development! We've got resources to help you refine your practice, whether you're focused on growth, development, or starting something new. Learn how to use your practice data to improve your business, build new partnerships, strengthen your staff team, launch a new location or venture, or maximize growth in your new start-up.
Events this Month!
Beyond the Treatment Table! July 24 | 1-2 pm Eastern | 10-11 am Pacific
Join us for a collaborative discussion on business development strategies tailored for physical therapy practices. From expanding service lines to forging new partnerships, this session will explore practical ways to drive sustainable growth. We’re excited to welcome Julie Wingen, PT, DPT, owner of Pain & Movement Solutions, a five-location practice in western South Dakota and a 2020 Peer2Peer graduate. Julie’s practice focuses on long-term wellness and empowering patients through primary musculoskeletal care. She was recently named the 2024 South Dakota Woman-Owned Small Business of the Year.
This event is open to everyone, so sign up today and invite a friend!
Have a question you'd like covered during the Beyond the Treatment Table on Business Development? We are eager to address your concerns and make this live event valuable. Use the form below to submit any questions on payment you'd like covered during the session.
Coming this July! ON-DEMAND: Ready to Sell: How Leveraging Compliance Can Increase the Value of Your Business
Presented by: Daniel Hirsch, PT, DPT
After the Quality of Earnings, one of the most significant factors impacting value in the due diligence process is the quality and effectiveness of a meaningful compliance program. With an increasing number of private practice owners entering the buying or selling market, having robust compliance safeguards and risk management procedures in place across the entire organization is not just a best practice—it’s a necessity.
Buyers are not only assessing financial performance but also scrutinizing compliance practices, operational risks, and legal vulnerabilities that could affect long-term value. Key areas of focus include documentation accuracy, regulatory adherence, billing practices, employee training, and risk mitigation strategies. Addressing these proactively can significantly reduce red flags during due diligence and increase buyer confidence, as well as avoid negative financial impacts.
Specific actions can be taken to clean up compliance-related issues, such as conducting internal audits, updating policies and procedures, ensuring employee certifications and licenses are current, and implementing tools like multi-factor authentication (MFA) and data encryption. By tackling these areas systematically, organizations can present themselves as lower-risk, higher-value opportunities in the eyes of potential buyers.
In today’s competitive landscape, understanding what buyers are looking for and addressing compliance gaps before entering the market is crucial. By raising your “Diligence IQ,” you can position your organization more effectively and mitigate risks that could derail a deal.
After watching the recording, participants will be able to:
- Identify the top areas of risk that may have a material impact on the value of your business.
- Apply risk management strategies, including practical implementation throughout your business.
- Identify what to expect throughout the due diligence process from a compliance perspective.
Just Getting Started
Highlighting the APTA Private Practice How-To Manual, this series aims to enhance learning opportunities and keep up-to-date with changing trends. Each chapter of the former How-To Manual is presented as a 60-90-minute pre-recorded presentation, with the chapter content serving as the general outline for our discussion. This series enhances both the How-To Manual chapter's detail and the impact on both new and experienced practice owners in a new video format.
Measure Your Practice
Measuring, benchmarking, and responding to key performance indicators (KPIs) are essential to the long-term success of any business. The APTA Private Practice KPI Benchmarking Study will help you benchmark your performance over other similar practices so you can make strategic decisions about the next steps for your business.
Key Performance Indicators (KPI) Benchmarking Study
Register for the 2026 study today
Connect
Peer2Peer NetWorks
The Peer2Peer program empowers owners of PT practices, from single-site to multi-clinic businesses, to "Think Like a CEO" and construct their ideal future. This journey begins with fostering connections and assembling a network of private practice owners from non-competitive settings. This team will provide support through complex decisions, allow for shared learning from triumphs and setbacks, and cultivate enduring friendships.
Discover more and accelerate your growth with the Peer2Peer NetWorks. Registration for the Class of 2026 is now open!
2025 Annual Conference and Exhibition
Join us at the 2025 Annual Conference to form valuable connections and find solutions for your business. Browse by track to find sessions of interest to you, or download our new recommended Learning Paths for new practice owners, small practice owners, cash-based businesses, clinic directors, and practice administrators.
Early Bird Discount ends July 30!
Strategic Contracting
Contracting for Dummies Smart PTs: Strategic Contracting Series
As you make decisions for your business model, this new on-demand series will empower you with the knowledge, tools, and resources to thoughtfully assess and independently determine which payer contracts you should negotiate. This seven-module series will equip you with the tools and information you need to advocate for yourself and your patients.
Modules 1–3 are free and open to everyone. To access the full series (Modules 1–7), you'll need to be a member of APTA Private Practice or AOPT.
The full series is free to APTA Private Practice and AOPT members.
Modules 1–4 are now available! Watch the videos online or download the audio to listen on the go. Register now to access this valuable content, and stay tuned—Modules 5–7 will be available soon!
Module 5-7 coming soon!
Business Solutions
Visit the Business Solutions webpage to find companies and individuals that can enhance your business.
Buyer’s Guide
The APTA Private Practice Buyer’s Guide is the go-to resource for products and services for private practice owners.
Consultant Directory
Are you seeking guidance to optimize a specific area of your practice management? The Consultant Directory offers a curated list of professionals with specialized expertise ready to assist you. Connect with experienced consultants who can provide tailored solutions and insights to help you navigate your unique challenges.
More
Take a moment to learn more about our Industry Partners, and explore options for group or individual health insurance, through an APTA partnership.