October's Focus: Strategic Planning
As you prepare for 2027, take a closer look at your practice’s performance, opportunities, challenges, and priorities to build a strategy that moves your business forward. From financial performance and operations to growth and team development, thoughtful planning can help you make more confident decisions in an ever-changing healthcare landscape. Explore this month’s In Focus for practical insights to help you turn your vision for the future into an actionable plan.
Beyond the Treatment Table
October 22 | 1-2 pm Eastern | 10-11 am Pacific
Host: Stephanie Telibasa, PT, DPT
Guest: Angela Pennissi, PT, DPT, MS
In this Beyond the Treatment Table session, private practice leaders will step beyond day-to-day operations to focus on the bigger picture: where your practice is headed and how you’ll get there. Gain practical strategies for evaluating your current position, setting meaningful priorities, identifying opportunities, and building an actionable strategic plan for 2027. Bring your goals, ideas, and challenges—and leave with a clearer roadmap for the year ahead.
This event is open to everyone, so sign up today - and invite a friend!
Have a question? We are eager to address your concerns and make this live event valuable. Use the form below to submit any questions you'd like covered, and we will do our best to answer as many as we can.
On Demand
Operations 101 and 201
Presented by: Eric Sacia, PT, and Mike Osler, PT, DPT
Free for Private Practice members!
Explore strategies for evaluating your practice's success and incorporating measurement tools across your clinic with these two on-demand series. Operations 201 offers an in-depth look at using key performance indicators to guide practice changes and assess their impact.
Contracting for Smart PTs: Strategic Contracting Series
Free for Private Practice members!
Make payer contracting part of your strategic plan. This on-demand 7-module series provides the knowledge, tools, and resources you need to evaluate payer contracts, identify opportunities, and negotiate with greater confidence. With practical templates, real-world examples, and actionable insights, you’ll be better equipped to make contracting decisions that support your practice’s financial health, long-term goals, and ability to deliver quality patient care.
Direct-to-Employer Services Designation Program
Explore new opportunities for practice growth by building direct-to-employer services into your strategic plan. This program provides the knowledge and practical guidance you need to develop, launch, or refine a sustainable direct-to-employer (D2E) business model. Whether you’re evaluating new revenue opportunities or preparing for future growth, gain the tools and confidence to make D2E services part of your practice’s long-term strategy.
Upcoming In-Person Events
2026 Annual Conference & Exhibition
November 11-14, The Broadmoor, Colorado Springs, CO
This year’s Annual Conference offers practical education to help you evaluate your practice today and plan for what’s next. Build your strategy with sessions such as:
- From Survival Mode to Strategic Owner: Financial Shifts as a Practice Scales
- The Metrics and Thresholds for Adding Providers, Space, or Locations
- Scaling Culture: Grow Faster, Amplify Your Impact, and Never Lose What Made It Great
- Financial Foundations for Private Practice: Budgeting, Cash Flow, and Sustainable Growth
You can also explore emerging opportunities through sessions on direct-to-employer care, AI, technology, leadership, workforce development, and business growth. Join us November 11–14 to gain insights, connections, and actionable ideas to help shape your practice’s future.
Registration is open! Click here to learn more.
Connect and Benchmark
Peer2Peer NetWorks
The Peer2Peer program empowers owners of PT practices, from single-site to multi-clinic businesses, to "Think Like a CEO" and construct their ideal future. This journey begins with fostering connections and assembling a network of private practice owners from non-competitive settings. This team will provide support through complex decisions, allow for shared learning from triumphs and setbacks, and cultivate enduring friendships.
Applications are accepted on a rolling basis, with all applicants reviewed for group placement in February 2027. Early application is encouraged to secure the lowest program rate and allow additional time for thoughtful group matching.
KPI Benchmarking Study
The APTA Private Practice KPI Benchmarking Program gives members valuable insight into how their practice performance compares with similar practices across the country. Participants submit key metrics such as visits per new patient, cost and revenue per visit, arrival rate, and net income, then receive detailed individual and aggregate reports broken down by practice size, region, and care model. Use these benchmarks to identify opportunities, track performance, and make more informed decisions for your practice.
KPI Benchmarking is included with participation in the Peer2Peer Program.
Impact Magazine
Free for Private Practice members! Log in to your account to read these articles:
- Lonely at the Top? You Don’t Have to Be - Engage key team members for more effective strategic planning
- Base Camp: Your Strategic Plan - How to build the foundation and direction your business needs
- Has Your Practice “Peaked” Too Soon? - 4 warning signs that your business is growing faster than it should
- Avoid the Avalanche - Strategically planning for the unforeseen