June Focus: Marketing
This month, elevate your marketing game with exclusive member-only resources designed to help your practice thrive. Dive into a curated collection of tools and strategies—from innovative ideas to connect with patients and your community, to educational videos for training your team. Access ready-to-use content for your website, newsletters, and social media, along with practical guides to evaluate and enhance your current marketing approach. Whether you're refining your strategy or starting fresh, we’re here to support your success every step of the way.
Live Events this Month!
Webinar: Partnering for Profit: Transform Your PT Practice Through Strategic Partnerships | June 24, 2025 | 7:00 - 8:00 pm Eastern / 4:00 - 5:00 pm Pacific
Want to grow your physical therapy practice without spending a fortune on marketing? Discover how strategic partnerships can become your most powerful tool for sustainable growth. In this interactive session, you'll learn proven strategies to build profitable alliances that consistently drive new referrals to your clinic. Through an interactive case study and real-world examples, you'll gain practical insights that you can implement immediately in your practice. You'll also leave equipped with a ready-to-use template for pitching your ideal partner and strategies for nurturing and growing your partnerships.
Beyond the Treatment Table! June 26 | 1:00 - 2:00 pm Eastern / 10:00 - 11:00 am Pacific
In this session, join us for an engaging live conversation with Jenay Rose, Social Media Expert, where you'll learn the foundations of how the right social media content strategy can help position your brand online far beyond paid web-SEO alone. When you go beyond “posting to post” and create content with specific, searchable messaging you can attract your ideal patient and more importantly, grow your team. We will cover a tactical case study featuring a PT office with two clinics and a Q&A session.
This event is open to everyone, so sign up today and invite a friend!
Have a question you'd like covered during the Beyond the Treatment Table on Operations Management? We are eager to address your concerns and make this live event valuable. Use the form below to submit any questions on payment you'd like covered during the session.
On Demand Learning
Explore essential Marketing strategies with our on-demand recordings in the Learning Center.
*NEW* Marketing Metrics That Matter: How to Track, Measure, and Optimize Your Practice Growth | On-Demand Recording Coming June 2025.
Stop guessing if your marketing efforts are working. This 30-minute micro lab teaches private practice owners how to set up simple tracking systems, calculate true marketing ROI, and identify which strategies actually generate new patients vs. which ones just look busy. Learn the essential metrics that matter most for practice growth and get a ready-to-use measurement template.
Free to APTA Private Practice Members! In this 5-part series, learn how to define your target audience and develop a brand promise that engages customers.
How to Create Meaningful Video Content for Physical Therapists
Video marketing is a powerful tool that can enhance your practice's marketing. In this webinar, Adrian Miranda, PT, PDT will teach you video content creation skills, including storytelling specific to your patient population and the equipment you will need to harness the power of video.
How-To Series Chapter 4: Marketing and Public Relations Essentials
This course is based on marketing principles for PT Private Practices. It explores solidifying your practice’s mission, vision & unique sales proposition (USP). With your USP as a starting point, we will explore how you can connect your practice with the needs of your community. We will delve into the various marketing channels available to help you reach your targets. Outlining specific strategies, including Internal Marketing and Customer Service, Social Media, Referral Relations, Community Marketing and Public Relations, Public Speaking, Business-to-Business Marketing, and Media Advertising. Finally, we will provide guidance on how you can create a specific plan for implementation. Available for purchase individually or as part of the How-To Series Bundle.
Online Resources
APTA Private Practice produces several different resources for members to use to market their practices. Access and learn more about these resources on our Marketing Resources page.
Monthly Marketing Toolkit
Each month, APTA Private Practice releases a marketing toolkit to APTA Private Practice members which is made up of free, ready-to-share, professionally written content for marketing your physical therapy practice to your community.
Marketing Video Clips
We've curated a collection of professionally shot and edited video clips, available to section members for free. These clips are designed for PT business owners to repurpose as marketing materials, effectively attracting patients to their clinics.
View the accompanying webinar, “Utilizing the APTA Private Practice Video Clips to Elevate Your Private Practice Marketing” to maximize your use of this valuable resource.
99 marketing ideas
This series of video vignettes is crafted to ignite the marketing strategies of physical therapy practices. Gain valuable insights as real physical therapists share their top marketing practices with the industry.
Impact Magazine
Dive deeper into Marketing with curated articles from Impact Magazine. Go online to read today!
June's issue of Impact Magazine is now available! Browse through the "Pop" issue, and see featured articles written by: 🔹Dee Bills, PT 🔹Elizabeth Rogers, PT, DPT 🔹Stephen Rapposelli, PT 🔹JJ Thomas, PT, DPT
"As you read this month's issue, think about how you can crank up the volume, find your spotlight, and get your practice's greatest hits out into the world."
- Liz Plowman, PT, DPT
Explore the Impact Magazine archives for many more impactful articles. Use the built-in search functionality to search the entire publication by keyword or view suggested articles on the January Focus page.