June 2019

 June 19, 2019 2:00 PM    to    3:30 PM

Raise your hand if you’ve asked these questions: “Do I need a practice liaison? What do practice liaisons do anyway? Don’t they just pass out flyers at doctor’s offices? How in the world would I find one even if it was a good idea? Where do all of Dr. ___’s patients go? He doesn't even send patients to therapy does he?” Private practice owners wrestle with these questions again and again. This session is a one-stop shop for making better decisions with growth resources and ensuring your “marketing” ROI is worth the work. If investing in a practice liaison to build relationships with referring providers is right for you, you’ll learn how to launch, hire, train, and maintain a successful practice liaison program. This is your chance to maximize the opportunity you’ve already created by being a high-quality, caring physical therapy practice. 

Upon completion of the course, participants should be able to: 

  1. Articulate an objective decision matrix and proposed ROI for creating a practice liaison program. 
  2. Create training, resources, and support structure to launch a practice liaison program. 
  3. Propose recommended action to stakeholders regarding a practice liaison program as a strategy to maximize marketing ROI.


July 2019

 July 10, 2019 2:00 PM    to    3:30 PM



Holly Johnson, PT, DPT; Kelly Sanders, PT, DPT; Rick Katz, PT, DPT; Steve Chenoweth, PT

It is no secret that the reimbursement landscape in physical therapy is in a constant state of change.  With a variety of Alternative Payment Models (APM) being proposed, constructed, implemented and then (again) changed, it is in the private practice owner’s best interest to understand how they might actively participate in this evolution versus passively having new payment models imposed on their businesses.  For years, Key Performance Indicators (KPI’s) have become increasingly a part of the private practioner’s and entrepreneur’s daily management lexicon as evidenced by newer and more robust dashboard functions associated with practice management systems; likewise, continuing education opportunities continue to focus on the management of KPI’s.  From a clinician’s point of view, our profession continues to focus on evidenced based treatment approaches, so why then shouldn’t we take the same (evidenced based) approach to our management of KPI’s?  This is your chance to better understand how best clinical and best business practice are compatible in today’s reimbursement environment.