Impact

Marketing & Outreach
DECEMBER 2025 |
The Operations Management Issue | "Rural"

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The Right Seeds for Your Soil

Attracting higher-quality leads for a better harvest

BY Scott McAfee, PT, DPT

A row of soil with light brown seeds being planted

When your schedule isn’t filling to your expectations, you may assume the problem is simple: We don’t have enough leads. We need more content. More ads. More referrers. So you double down on your…

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