Impact

JANUARY 2026 |
The Marketing Issue | "Cityscapes"

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Feature

Pound the Pavement or Order a Rideshare?

Getting your practice where it needs to go

Marketing a private practice can feel a lot like performing in a city concert. Some moments demand the energy of a live performance: the clinician’s authentic voice, the real patient story, the handsh
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BY Jeffrey J. Quinn, Jr.

A village fruit and vegetable market
Feature

It Takes a Village

A city is a vibrant place, teeming with innovation, creativity, and...

BY Lisa M. Mackell, PT, MPT

Crowd holding white umbrellas and one red umbrella
Feature

Stand Out in the Crowd

Your clinic’s services are excellent. Your results are proven. So why...

BY Karen Litzy, PT, DPT

DEPARTMENTS

Woman with sunglasses walking in the city
Member Perspective

Success and The City

“Having it all” may mean different things to different people. As a...

A busy, crowded, loud city scene
Marketing & Outreach

Too Much Noise!

Most clinic owners are making a mistake that’s quietly killing their...

INSIDE APTA PRIVATE PRACTICE

Editor's Note

Have you ever stood in a big city at sunrise? You might not see the sun...

Membership Matters

Welcome New Members!

On the Move

Peer2Peer NetWorks: Strengthening Private Practice Through Connection

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Catch up on recent issues of Impact Magazine, the official publication of APTA Private Practice. Access the full digital library for insights on practice management, advocacy, and more.

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