The Business Development Issue | "Plateau"
Impact
Is Your Strategic Plan Plateauing?
Applying force progressions to your private practice
Appreciating the View From the Mesa
How to build a PT practice you can actually enjoy
Early in my career, I thought success only meant growth—more patients, more clinics, more services, and more name recognition. Like most practice owners, I was focused on...
Pausing on the Plateau
How to scale your practice without losing your footing
The year-over-year growth of private practices is rarely linear. Owners must anticipate predictable barriers and navigate expected fluctuations as they pursue long-term...
High Plains Hazards
5 business roadblocks and how to overcome them
Solo and small practice settings often face systemic, financial, and operational roadblocks that have little to do with the clinician’s skill. These barriers are often...
DEPARTMENTS
Bridging the Chasm to Ownership
Using co-signers and co-borrowers to launch your PT practice
For many physical therapists, especially new clinicians or those with limited credit history, obtaining financing on their own can be difficult. That’s where options like...
You Can See the Trail to the Summit—But Can Your Bank See It?
How to market your clinic for financing success
Banks don’t fund your mission. They fund your business model. They care about predictable cash flow, risk management, and how confident you are that you can repay the debt...
A Firm Foundation For Your Practice
Why it’s important to choose a legal entity type
What are the advantages of operating as a legal entity; when should you make this decision; and what type of entity is best for your particular clinic? Let’s take a look...
INSIDE APTA PRIVATE PRACTICE
Editor's Note
Most people hear the word “plateau” and immediately think of something negative: stalled growth, loss of momentum, getting stuck. Not me. I think of calm. Space to breathe...
Membership Matters
Welcome New Members!
On the Move
Building the Next Revenue Stream for Private Practices
Direct-to-employer contracting isn't just another referral source. It's a fundamentally different approach to delivering value, one that positions physical therapists as...
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