The Strategic Planning Issue | "Mountains"
Impact
Lonely at the Top? You Don’t Have to Be
Engage key team members for more effective strategic planning
Base Camp: Your Strategic Plan
How to build the foundation and direction your business needs
Before you climb, you need to know the terrain. Before you can grow a practice, you need to know what makes you the provider of choice in your market. Not what makes...
Has Your Practice “Peaked” Too Soon?
4 warning signs that your business is growing faster than it should
Business growth can feel a lot like climbing a mountain. Early on, progress comes quickly: you add a provider, fill the schedule, and watch revenue rise. Then you hire...
Avoid the Avalanche
Strategically planning for the unforeseen
While we never want ourselves or our team to be caught flat-footed, we can't anticipate every circumstance or outcome. Often we’ll use our past experiences as a reference...
DEPARTMENTS
Strategic Lessons From the Top of the World
How I built a business and climbed Mt. Everest (literally)
After six years of building and growing my practice, I made the decision to sell my equity and step away from the team I had created. In the space that opened, I turned...
When Preparing for Your Ascent, Don’t Forget Marketing
7 essential promotional techniques for your strategic backpack
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Department store magnate John Wanamaker’s famous line still hits home for most...
How to Eliminate Mountains of Paperwork
Documenting what matters and leaving out what doesn’t
Payers aren’t reimbursing you for what the patient did in therapy. It's what you, the therapist, did for the patient that demonstrates the required skill and thus reimbursement...
INSIDE APTA PRIVATE PRACTICE
From the President
Dear Friends, I’ve always been a bigger fan of strategic doing than strategic planning. One preps the path. The other prepares the person. One tries to predict the future...
Editor's Note
I could ski before I could ride a bike. True story. When I was five years old, I somehow convinced my dad that I was ready to tackle one of the steepest black diamond slopes...
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On the Move
Graham Sessions Celebrates 20 Years
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