Impact

Marketing & Outreach
NOVEMBER 2026 |
The Risk Management Issue | "Jungle"

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Cut Through the Competitive Jungle

Media exposure matters more than you think

BY Theresa Marko, PT, DPT, EdD, MS

A person in a straw hat cutting tree branches

I had a new patient come in about a month ago who told me, “AI sent me to you.” I was intrigued. Really? I thought. How does AI know about me? I realized it is most likely from all my contributions…

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