Impact

NOVEMBER 2026 |
The Risk Management Issue | "Jungle"

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A half-buried treasure chest on the ground in a jungle
Feature

Buried Treasure

The hidden gift of having to fire someone

Toxic employees’ work habits and attitudes spread like a jungle infection. They can harm your culture and stall your growth. They drain the energy from your best people...
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BY Rick Lau

A person lost in the jungle
Feature

“Naked and Afraid”

Minimizing your exposure through clear policies

Many patients will scroll through their intake paperwork without reading or without absorbing the carefully crafted documentation meant to establish a workable partnership...

BY Nathan Risley

A green lizard blending in with a tree background
Feature

Are You Camouflaging Yourself in the Marketplace?

Stand out instead of blending in

If you’ve ever felt like your marketing efforts aren’t yielding the ROI you desire, the problem might lie not in your marketing tactics but your intended audience. When you...

BY Dan Luczka, PT, DPT

Trees overhanging a rugged jungle path
Feature

Navigating the Tangled Landscape of Buy vs. Rent

A guide to deciding which is best for your business

When I opened Pure Life Chiropractic in October of 2017, buying a commercial building wasn't even something I was thinking about. Like most healthcare providers, I leased...

BY Moses Corbell, DC

DEPARTMENTS

A jungle hiker pausing next to a pool of quicksand
Member Perspective

Reduce the Risks of Hiking Through the Solo-Practice Jungle

Spotting the quicksand before you’re standing in it

In solo practice, it’s easy to confuse personal oversight with a dependable process. Over time, I’ve realized that good systems aren’t another layer of bureaucracy but...

A person in a straw hat cutting tree branches
Marketing & Outreach

Cut Through the Competitive Jungle

Media exposure matters more than you think

I had a new patient come in about a month ago who told me, “AI sent me to you.” I was intrigued. Really? I thought. How does AI know about me? I realized it is most likely...

A person spraying insect repellant on their legs
Regulatory & Compliance

Spraying On Your Lawsuit Repellant

Protect your practice from legal challenges

Most of the events that shape our professional lives don’t begin on extraordinary days, but on days that feel completely ordinary. Picture a therapist walking into a...

INSIDE APTA PRIVATE PRACTICE

Editor's Note

I have written a lot of editor's letters over the past two years, but I must admit, this one has been the hardest to put into words. Not because I don't know what I want...

Membership Matters

Welcome New Members!

On the Move

A Year in the Making: Inside the planning of the 2026 Annual Conference

Months of thoughtful planning, collaboration, and member feedback shape this annual event, delivering an experience designed to inspire physical therapy business leaders like you...

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